My role as Programme Coordinator is to break down the divisions of 'English' and to ensure that learners following the programme get to experience the discipline as a whole. OUM'S BES is also unique in the sense that it is designed to equip learners with a range of graduate skills and knowledge, and to train them to apply these in the real world.
Here, then, is where quality lies. In my mind, it is simply insufficient for 'English' graduates to know that "car" is a noun, "the" is a definite article, or "red" is an adjective. What is more important for me is whether these graduates are able to put knowledge to work. There's no point telling me "the" is an article if you don't know how to use it properly to construct a sentence. You'll be surprised to know how often "the" is wrongly used.
The key word here is transferable skills - being able to write and speak persuasively, cogently, coherently in professional contexts; being able to analyze diverse forms of discourse; being able to acquire complex information in a structured and systematic way; and so on. These are skills which learners will hone over the duration of the programme. They will definitely be valued in any graduate employment, especially in Malaysia, where there's a dearth of productive graduates.